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Billie Jean King Joins the Crusade for Children's Health & Education

  • Aug 21, 2022
  • 2 min read

WORKING WITH NON-PROFIT PHIT AMERICA

WASHINGTON, Aug. 4, 2022 /PRNewswire/ -- Billie Jean King joins PHIT America to help kids all over the nation improve their physical and mental health by implementing new school physical activity programs using the Billie Jean King Eye Coach Brain Training system (BJK-BTS)."American school aged children ranked last in children's physical health in a recent UNICEF study." Tweet this Pioneer, Legend, Six-Time World Number 1 ranked Tennis Champion, and Social Activist, Billie Jean King joins PHIT America in crusade to improve children’s physical activity.


"American school aged children ranked last in children's physical health in a recent UNICEF study," King said. "Now, PHIT America and the Eye Coach Brain Training System are a viable solution to combat this challenge. The program is also shown to improve academic performance in helping kids focus and do better in the classroom."


PHIT America is on a mission to get fifty million kids active through its school program, AMPED. This incentivized running/walking program incorporates BJK-BTS, which develops focus and ball-striking skills. Kids are motivated to learn important basic physical skills that help them throughout life including their ability to find success in sports, notably tennis. For youth, tennis is especially beneficial in promoting social skills, sportsmanship and physical fitness.

PHIT America's AMPED program with BJK-BTS is part of a three-step pathway, including PLAY TENNIS and USTA's NET GENERATION that evolve to play opportunities in community-based programs.

This approach provides a natural collaboration with the United States Tennis Association, a supporter of PHIT America, as the organization is also very involved with the pathway. Craig Morris, Chief Executive, Community Tennis for the USTA, adds, "The USTA and PHIT have a like-minded focus to create active opportunities for children around the country. Working together, we will get kids moving, keep them healthy and get more of them playing the great sport of tennis."

Jim Baugh, Founder of PHIT America, says we have a perfect partnership. "Billie has made a major investment in our kids and schools with her Eye Coach Brain Training system in conjunction with the USTA's focus on getting more kids playing a lifetime, healthy sport. Together, we are creating PHIT Kids, who are healthier, smarter, and happier. We have already helped over 1300 schools and 740,000 children and now we can help millions of kids with this partnership."

The team is meeting with major companies and foundations to expand their impact in helping America's children. "We need others to step up," says King. "Fifty million kids need our help. We have the solution, and we can make a major and immediate difference."

Interested companies, foundations or individuals should visit PHITAmerica.org or contact Jim Baugh at Jim@PHITAmerica.org.

PHIT America is a non-profit organization, established in 2013, leading a national 'Movement' to greatly improve the physical and mental health of 50 million children in the USA, with a plan to beat the Inactivity Pandemic. All data and research sources can be found at IP.PHITAmerica.org. PHIT America is led by Sports Industry and Tennis Industry Hall of Fame Inductee, and former President of Wilson Sporting Goods, Jim Baugh.




 
 
 

16 Comments


Devos Sophy
Devos Sophy
a day ago

It's inspiring to see Billie Jean King advocating for children's health through the BJK-BTS system. Incorporating physical activity into schools can truly enhance both physical well-being and academic focus. I'm particularly excited about how this could boost social skills through tennis. Speaking of creativity, have you ever tried using emojis to represent sports? Check out photo from emoji for a fun way to create emoji art!

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2 days ago

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Devos Sophy
Devos Sophy
4 days ago

It's inspiring to see Billie Jean King taking such an active role in promoting children's physical health through the BJK-BTS program. Engaging kids in physical activities not only helps combat the alarming statistics from the UNICEF study but also enhances their focus and academic performance. With initiatives like the AMPED program, schools can foster a culture of health and activity. This aligns well with understanding energy in social contexts—discovering your Social Battery type through SBTI Match could help parents and educators plan more effective strategies for involving children in sports and healthy activities.

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Devos Sophy
Devos Sophy
4 days ago

Billie Jean King's involvement in improving children's health through the Eye Coach Brain Training system is inspiring. The fact that American children ranked last in physical health really highlights the urgency of this initiative. It’s exciting to see how programs like AMPED can positively impact not just physical fitness, but also academic performance. As a parent, I’m always looking for ways to encourage active play for my kids. Do you think the integration of tennis into school programs will significantly boost children's interest in sports? PetPortraitHub

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Lisa Charles
Lisa Charles
May 25

This is a thoughtful and well-presented article highlighting the importance of children’s health and education advocacy. The way Billie Jean King’s involvement is explained makes the message both inspiring and easy to understand, especially in terms of long-term community impact. I recently came across a similar discussion on fake transcripts, which also explored how structured informational content can shape public awareness and engagement in meaningful ways. Overall, this post does a great job of connecting leadership with real-world educational and health initiatives.

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