Washington, D.C. (Tuesday, April 7) - PHIT America, a non-profit that funds physical activity programs to help Americans get more fit and healthy, has launched a free campaign called How to Cope with Coronavirus. Available at Coping.PHITAmerica.org , this online toolkit offers 10 Tips for physical activities American families can enjoy both at home and in the outdoors and is available for anyone to use.
The goal is to inspire the sports & fitness industry to support the millions of Americans who are currently social distancing to improve their physical, mental and emotional state during the COVID-19 crisis. In a recent study of 160,000 sport & fitness participants, activity levels were down 39 percent, as recently reported by CNBC. PHIT America is encouraging companies, foundations, individuals, professional athletes, and more to utilize these tips by posting one example every other day on Social Media using the hashtags: #PHITTips #PHITFamily #CopingwithCOVID.
“The sports & fitness industry can do a great service for Americans by reinforcing all the great benefits of physical activity and how everyone can still be active now,” said Jim Baugh, Founder of PHIT America. “I hope everybody either uses our free resources or starts their own campaign. We have the greatest medicine in the world. Let’s promote it!”
Being physically active reduces stress, fights off disease, improves brain function, and keeps the body fit and healthier. It is the ‘Wonder Drug.’ The sports and fitness industry have hundreds of ways people can stay active and fit despite limiting measures during the current coronavirus outbreak. Additional tips are welcome and may be sent to Jim Baugh at Jim@PHITAmerica.org.
About PHIT America
PHIT America is a non-profit focused on overcoming the ramifications of a sedentary lifestyle by funding physical activity programs, which will get Americans, especially children, more physically active, fit and healthy. According to Sports Marketing Surveys only seven percent of U.S. children meet the CDC physical activity standards. Donations to PHIT America subsidize the AMPED program, a before-school physical activity program, which inspires children to walk and run before school. For underprivileged youth who want to play competitive sports, but lack financial assistance, The PASS program supports their entry fee to local recreational sports programs or provides the registration fees for their school’s sports team. These programs are necessary, because physical education classes have been cut or reduced in many schools. According to SHAPE America, 48 percent of all U.S. schools don’t have physical education classes. For more information on PHIT America, please visit: www.phitamerica.org
Jim Baugh, Founder