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Zift Partners with PHIT America to Improve Kids’ Health and Academic Achievement

Zift Partners with PHIT America to Improve Kids’ Health and Academic Achievement

Introduce a 1-2-3 Physical Activity Plan to Combat Declining Activity Levels in U.S. Children

Philadelphia, PA (January 30, 2019)—Zift (http://www.wezift.com/), a new mobile app that provides essential screen time parenting tools, insights and resources to families in today’s technology-driven world has announced its partnership with PHIT America, a non-profit organization dedicated to children’s health. Through the partnership and with the Zift app, both brands hope to encourage physical activity, improve overall health and improve academic performance for children in the United States. 

PHIT America developed a strategy to educate parents, reduce use of app and mobile devices and rebuild the roots of physical activity that they believe will be part of a solution to the decrease in activity levels in U.S. Children. The “1-2-3 Physical Activity Plan” consists of:\zift pa logo 2      

  1. )Educating Parents. Many parents are not aware of the issues of physical inactivity and the causes. Through the release of a pair of newly released videos – both titled Creating Healthier & Smarter Kids: The Power of Physical Education -- by PHIT America will help educate Americans about the academic and physical health benefits for children when given regular physical activity breaks or P.E. at school.
  2. )Reducing Use of App & Mobile Devices. One of the causes of physical inactivity is increase in screen time. By limiting the number ofdigital distractions for children by installing the ZIFT app on theirsmartphones or tablets, it will allow parents to monitor and set limits on their children’s online activity. By limiting online access through their devices, it will encourage children to be more physically active.
  3. )Rebuilding the Roots of Physical Activity. Another cause of the ‘Inactivity Pandemic’ is the elimination of physical education programs. Almost 50% of all schools have no physical education and many don’t have recess. PHIT America is rebuilding the roots of physical activity by distributing PHIT America GO! Grants to schools, the place where all kids learn basic physical activity skills. In physical education, kids learn basic skills to be physically active for life. Also, there is conclusive evidence that more active kids improve academically.

“Screen time is one of the main reasons why our children have become less active, affecting their overall health and even academic performance,” said David Savage, Co-founder of Zift. “That’s why we’re so excited to be teaming up with PHIT America to reverse the ‘Inactivity Pandemic’ and offer parents resources, in addition to, solutions to these issues. With Zift, parents can gain transparency into their child’s digital life and even take action by pausing activity on the device to better promote physical activity and healthy digital habits.”

Zift was created as a comprehensive and free solution for families wanting a safe and healthy way to live with smartphones, social media, apps and other screen time media. Zift functions after downloading the app on both the parent’s and child’s phone, and is available for free download for iOS and Android users and is also available as a Premium subscription for $4.99 per month. Through this partnership, every PHIT America donor that supports the movement to get kids active receives a complementary 2-month subscription to Zift Premium. 

From this, the free version of Zift offers a “Family Feed” which gives parents instant reporting and visibility of their child’s online searches. Other features for parents include the ability to see their child’s location, manage settings for content filtering on their child’s device, view and block apps installed on their child’s device, and create a curfew for apps and the internet. Through its Parent Portal and App Advisor at WeZift.com, Zift also provides numerous resources for families to understand and navigate a child’s technology use.

“We know our kids are increasingly inactive and unhealthy but to begin reversing this cycle, it has to start with us as parents. We have to take a literal step forward and teach our children the basic physical activity skills they can use later as adults,” says Jim Baugh, Founder of PHIT America. “Working with Zift, we wanted to offer real solutions to these issues and our approach to reversing physical inactivity in America absolutely includes getting children to spend less time being sedentary on their devices and more time developing the skills to be physically active.” 

For more information on Zift, its resources and to download the app, please visit http://www.wezift.com/. 

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About Zift:
Zift, your screen time parenting ally, offers a comprehensive and free solution for families wanting a safe and healthy way to live with smartphones, tablets, social media, and apps.

Zift’s free app provides parents with the ‘Family Feed’ - a quick and easy way to understand their children’s screen time activity in real-time - by alerting parents to online searches, app installations, and viewing of dangerous content. Through its Parent Portal found at WeZift.com, Zift provides parents and others entrusted with the care of children a place to learn about and discuss the latest topics related to screen time use, online safety, and social media. The Parent Portal also offers descriptions and reviews of the most popular and trending apps for kids, complete with parent advisories, as well as resources such as digital parenting guides, how-to videos, and infographics. Zift Premium, which includes the Net Nanny® Smart Filter, offers the best protection, screen time scheduling, and device control that parents need to help raise successful kids in a technology-driven world.

Zift was founded by a group of dads, each of whom have four children who love using their smartphones and tablets.

About PHIT America:

Founded in January 2013, PHIT America is a non-profit campaign focused on overcoming the severe ramifications of the ‘Inactivity Pandemic’ through four strategic approaches – education, supporting school-based activity programs, a national event, and advocating – which will get Americans, especially our youth, more active, fit and healthy.  Companies or individuals interested in helping PHIT America fight the ‘Inactivity Pandemic’ should contact PHIT America at Alliance@PHITAmerica.org. For more information about PHIT America, visit www.PHITAmerica.org.