A Movement for a FIT and Healthy America
The Cost of Obesity in the USA in 2014 Keeps Rising
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About PHIT America

PHIT America is a cause and campaign dedicated to increasing physical activity and fitness to improve the health of America.  PHIT America was launched in January 2013 with the support of over 100 companies and organizations working together to accomplish our mission. While the name PHIT sounds like FIT, it also has another meaning. PHIT stands for Personal Health Investment Today. We feel we must invest in fitness and sports activities today to improve the health of Americans.

The obesity crisis is well documented. It is a tremendous issue for many Americans and is driving up our overall health care costs. However, there is another huge issue, actually a global pandemic, which is equally troubling - Inactivity. While many organizations are focused on nutrition, PHIT America is totally focused on our mission: Help Americans to be a more active, playing more sports, and being fit resulting in a more healthy life.  Simply said, PHIT America is a movement to reverse the "inactivity pandemic" which is hurting our country and Americans.

4 Key Strategies To Achieve Our Mission  

  1. Educate Americans about the issues and compel them to be active, fit, playing more sports to achieve better health
  2. Get 1 million children active by 2020! We will promote and support grassroots and school-based programs which will get more children active, fit and healthy
  3. Help to pass common sense U.S. legislation which will result in more active and fit Americans which will prevent health care costs; This will primarily accomplished through out 501(c)(4) corporation
  4. Bring together companies, organizations, celebrities, local "influencers" and concerned Americans to work on a common approach to get America more active, fit and healthy.

Strategy 1 - Educate Americans  

PHIT America uses social media as a key component to communicate with America. We educate Americans by publishing eye opening News Flash Articles 2-3 times a month which are sent to Americans directly and through our 100+ Sponsors and other supporters. Our Sponsors also are promoting increased activity, sports, and fitness programs. We expose research and stories which stress the importance to be active and fit for a healthy lifestyle.

You can see our most recent PHIT America News Flash Articles on this web page. Americans who want to receive these articles and other information from PHIT America should join our Fan Club.

PHIT America also has an educational PR campaign and plans to communicate to Americans in other ways in the near future.

In 2015, PHIT America will launch a new 30 minute documentary on the inactivity pandemic, how we got here, and the PHIT America solutions to get our children more active, fit and healthy. This segment and other versions will be seen on national TV as will as on social media. 

Strategy 2 - Get 1 Million Children Active By 2020  

Changing behavior most often occurs in families, communities and schools. PHIT America has initiatives for all three but has a concentrated effort to get 1 million children active by 2020 through school-based program grants and other support. 

Working closely with the Sports & Fitness Industry Association and over 25 companies, we will be giving out grants to school-based programs to need programs which will get children off and the couch and active. 

Americans can help now too. With a donation of $50, we will help a child transform their life from sedentary to active which will lead to a healthier life. Your donation will be used along with other contributions in our grassroots program to help us attack childhood inactivity resulting in Stronger Bodies and Minds. Learn more here.

We also have programs focused on communities, the Mayor Fitness Challenge. This free10-week fitness program will jumpstart activity in city throughout America. Learn more here

And finally, we the "Online Yellow Pages" of places to be active, fit and healthy - GET FIT HERE. Check out our database of over 50 sports or activities which have local programs or services in your community. Check out GET FIT HERE.

 Strategy 3 - Pass Common Sense US Legislation 

With the increasing costs of health care, it is vital we prevent these costs before they arise. As a primary focus of our 501(c)(4) corporation, PHIT America is 'redefining health care' with two pieces of US legislation which are common sense approaches to getting Americans more active, fit and healthy.

  1. The PHIT Act - The Personal Health Investment Today Act is new legislation which will allow Americans to use Pre-tax Medical Accounts for physical activity expenses. Pills, medicine and surgery are important for personal health. However, increased physical activity and fitness will help prevent health care cost before they arise. A recent study by the World Health Organization found $1 invested in physical activities will reduce $3.20 in health care expenses. Learn more about the PHIT Act here.
  2. The PEP Program - The Physical Education Program is a 12 year federal program which supplies grants from the Department of Education to physical education programs in local communities. Research is very compelling showing the benefits of PE.  Kids who have physical education are more than twice as likely to active outside of school. And, there is conclusive research a child who is active is a better student too. Learn more about the PEP Program here.

Strategy 4 - Work Together To Achieve Our Mission 

The obesity crisis and inactivity pandemic developed over many years and will take time and many people and companies working together to reverse these trends. There is a place for every concerned company or individual to be a part of our PHIT America Movement:

  • Companies or Organizations - Join our Alliance. We have over 100 companies working together today. Every company who believe in our mission should be a part of our cause and campaign. Learn more here.
  • Local "Influencers" or Ambassadors -  Coaches, Instructors, PE Teachers, Fitness Professionals, Media, etc. All are welcome to be part of our team and help us achieve our mission. Check out our Ambassador program here.
  • Celebrities - PHIT America is a great cause to be associated with. Launched in July 2013, we already have a fine group of Celebrities on our team here.
  • Americans - Make a donation and / or join our Fan Club. You can be part of our "Movement". Learn more about our Fan Club here.

We can try to overcome the inactivity pandemic with individual efforts. PHIT America is a way to work together to achieve our goal to get more Americans active, fit and healthy.

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“Inactivity Kills More Than Obesity” – BBC News

 

 


 

Inactivity Kills More Than Obesity - BBC New

 

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