PHIT America is a cause and campaign dedicated to increasing physical activity and fitness to improve the health of America. PHIT America was launched in January 2013 with the support of over 100 companies and organizations working together to accomplish our mission. While the name PHIT sounds like FIT, it also has another meaning. PHIT stands for Personal Health Investment Today. We feel we must invest in fitness and sports activities today to improve the health of Americans.
The obesity crisis is well documented. It is a tremendous issue for many Americans and is driving up our overall health care costs. However, there is another huge issue, actually a global pandemic, which is equally troubling - Inactivity. While many organizations are focused on nutrition, PHIT America is totally focused on our mission: Help Americans to be a more active, playing more sports, and being fit resulting in a more healthy life. Simply said, PHIT America is a movement to reverse the "inactivity pandemic" which is hurting our country and Americans.
PHIT America uses social media as a key component to communicate with America. We educate Americans by publishing eye opening News Flash Articles 2-3 times a month which are sent to Americans directly and through our 100+ Sponsors and other supporters. Our Sponsors also are promoting increased activity, sports, and fitness programs. We expose research and stories which stress the importance to be active and fit for a healthy lifestyle.
PHIT America also has an educational PR campaign and plans to communicate to Americans in other ways in the near future.
In 2015, PHIT America will launch a new 30 minute documentary on the inactivity pandemic, how we got here, and the PHIT America solutions to get our children more active, fit and healthy. This segment and other versions will be seen on national TV as will as on social media.
Changing behavior most often occurs in families, communities and schools. PHIT America has initiatives for all three but has a concentrated effort to get 1 million children active by 2020 through school-based program grants and other support.
Working closely with the Sports & Fitness Industry Association and over 20 companies, we will be giving out GO! Grants to school-based programs to need programs which will get children off and the couch and active.
Americans can help now too. With a donation of $50, we will help a child transform their life from sedentary to active which will lead to a healthier life. Your donation will be used along with other contributions in our grassroots program to help us attack childhood inactivity resulting in Stronger Bodies and Minds. Learn more here.
We also have programs focused on communities, the Mayor Fitness Challenge. This free 10-week fitness program will jump-start activity in city throughout America. Learn more here.
And finally, we the "Online Yellow Pages" of places to be active, fit and healthy - GET FIT HERE. Check out our database of over 50 sports or activities which have local programs or services in your community. Check out GET FIT HERE.
With the increasing costs of health care, it is vital we prevent these costs before they arise. As a primary focus of our 501(c)(4) corporation, PHIT America is 'redefining health care' with two pieces of US legislation which are common sense approaches to getting Americans more active, fit and healthy.
The obesity crisis and inactivity pandemic developed over many years and will take time and many people and companies working together to reverse these trends. There is a place for every concerned company or individual to be a part of our PHIT America Movement:
We can try to overcome the inactivity pandemic with individual efforts. PHIT America is a way to work together to achieve our goal to get more Americans active, fit and healthy.